Digital Marketing

Digital Marketing Services

There are millions of daily Internet users on Google and other search engines using keywords to find exactly what they are looking for—be it a gadget, tool or service—how does that user find what your business or organization is offering?

Internet marketing and SEO is an undeniably important factor for every website if it is to be found amongst the billions of competing sites on the Internet.

Our time-proven methods produce increased rankings for targeted goals.

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"I just want to thank you for helping and all the thought that you put into our company. I would like to be able to learn more and do more, but have to be careful of where I place my time. Your knowledge and expertise is what I need the most, and you never let me down."

- Terry Persun
President
Entertainment Engineering

Experienced at Getting Results

At Totera, we've been connecting people with brands since 1999. By combining technology, creativity and efficiency, today we have more than 20 accounts under management with click budgets ranging from $500 and $7,500 per month. Totera’s time-proven techniques and ongoing analysis will leverage our SEO success with a comprehensive PPC strategy to systematically increase website conversions.

Marketing Design Services

Optimized Landing Pages

One of the most important ways to convert your inbound leads to customers is to give them the content they are looking for, and one-click options for immediate engagement. Our designers are trained to create captivating pages optimized for your keywords.

Banner Ad Design

We’ll create and optimize text and image ads that attract publishers and convert users. Our digital marketing specialists will ensure your business projects a relevant message and consistent branding across all channels.

Social Media Optimization

We’ll create header images, profile, images and content designed to engage your online social community.

Direct Email Marketing

Our design team will create an email template that perfectly complements your website. We have over a decade of experience strategizing, creating, and delivering successful email campaigns.

Search Engine Marketing

A good SEM strategy uses keywords that are specific for your business and places values on each click. Using detailed site tracking software, we will determine your cost per click, click-through rate, and return on investment data to maximize the effectiveness of your SEM campaigns.

Pay Per Click (PPC)

When it comes to driving relevant traffic to a website, PPC marketing can be very effective for many poorly performing websites that rely on organic search alone. With our effective PPC marketing techniques, we guarantee a good flow of qualified traffic to our client's site. Our goal is to help our client's customers find what exactly they are looking for, and provide an engaging user experience from search to sale.

All projects include:

Dedicated Account Manager
Setup or Optimize Existing Google Adwords PPC account
Site Analysis
Competitive Analysis
Keyword Research
Benchmarking and Monthly Reporting

Mobile Advertising

Global Reach with Mobile Advertising
With 40% of YouTube traffic going mobile, a whole new dimension of possibilities has opened up for mobile advertising. We develop "TrueView" mobile advertisements, that are mobile user friendly without requiring extensive data usage.

We design, place, manage and analyze ads for mobile network platforms such as Facebook and Twitter.

Reach the right audience

Our data analysis team will ensure that your ad won’t find its way to the wrong audience. Utilizing information like search habits, advertisement preferences and demographics, your ad is displayed to people that are more likely to click on it! Not only does this increase revenue, it also eliminates unproductive traffic.

Stay a step ahead

We make sure your campaigns are effective. We will evaluate your advertising needs, and gauge their effectiveness based on the number of view and clicks they attract.