It's all about YMCA Camp Seymour
CHALLENGE
With an increase to 80% of registrations via their website after Totera’s initial web design and online registration implementation, Camp Seymour YMCA saw the value of increasing their online functionality and data collection…
They contacted Totera again.
SOLUTION
We listened to the directors of each division and they all agreed on three things:
1. Totera’s custom content management system was already working well for their needs.
2. Totera’s custom registration form for summer camp was fantastic.
3. Totera’s e-mail newsletter marketing was creating a lot of great data.
Their vision was to improve upon what was already working and streamline more data collection, tracking and breakdown.
RESULTS
Now all Camp Seymour programs have online registration options with new database software written to merge the data collected during registration and e-mail newsletter subscriptions. The new software is able to separate each person into a variety of categories so they can be reminded about events, classes, camps, etc.—even if each person fits into more than one category, they will receive notification of each.
The data can also easily be collected by staff for reports, fundraising statistics and grant applications—decreasing staff time spent and increasing mathematical accuracy.
The site has been redesigned in a more minimalistic style, with improved navigation tabs to streamline site browsing and improve customer experience.
