Social Media Optimization

Social Media Optimization (SMO), sometimes called viral marketing, is “word of mouth” marketing via the Internet. SMO will optimize your site and product or service to make it easier to link to and share on the Internet. Totera will help you assess and implement the correct social media applications for your organization or business and increase your Internet presence and the items and services you have to offer.

Service Includes:

• Dedicated Account Manager
• Competitive Analysis
• Social Bookmarking on appropriate networks (Reddit, Digg, Stumbleupon, Delicious, etc)
• Social Networking Setup and Content Management (Facebook, LinkedIn, Ning, etc)
• Setup and Optimize your company's Blog Identity
• Setup and Optimize your company's Social Identity to make your content portable (Blog, RSS, Images, etc)
• Monthly Reporting and Recommendations

Can a Facebook page help my business?

Customers who interact with a business's Facebook page: *

• Make 36% more visits to that business' store each month.
• Spend 45% more of their eating-out dollars at restaurants that they interact with on Facebook.
• Spend 33% more at stores that they have a social media connection with.
• Have a 14% higher emotional attachment to a company's brand.
• Have 41% greater psychological loyalty toward the companies that they have a social media connection with.

* Source: Harvard Business Review March 2010

Already using social media?
Provide direct linking from your website to all of your business social media accounts >>